Following is an excerpt from an email I received from Delta:
“In a partnership with The Conservation Fund, we are the first U.S. airline to implement a voluntary carbon offset program — and we’d love to have you “onboard.”
It’s simple. Beginning June 1, 2007, you will be able to add a small donation to fund the planting of trees in sustainable managed forests around the globe when you book your ticket at delta.com. These trees will help off-set carbon emissions by absorbing carbon dioxide from the atmosphere and converting it to oxygen as part of their natural processes.
We’ll disburse 100 percent of your donation (!! you will and you should – super duper redundant statement!!) to The Conservation Fund program to plant trees and to support the organization’s education and outreach efforts.”
Here is the bottomline:
– I buy Delta tickets, even if they are not the cheapest say on Orbitz, for example.
– Then add $__ to it, for the Conservation Fund.
– Tell me Delta: Doesn’t this make more sense to the consumer?
$ saved from buying cheaper ticket + $__ = Bigger Donation (To a fund of my choice)