So few environmental posters have a clear call-to-action for the individual, if not it’s preaching to the choir. The times piece on the things you can do to make the world better is by far one of the best collection of to-dos. Some fav examples:
– Have a green wedding: if your guests are traveling long distances, offset the carbon emissions from their trips with a donation to renewable—energy projects. Check out the sustainable—wedding website Portovert.com
– Make one right turn after another: In 2004, UPS announced that its drivers would avoid making left turns. The time spent idling while waiting to turn against oncoming traffic burns fuel and costs millions each year. A software program maps a customized route for every driver to minimize lefts.
Via BoingBoing – Fast Food: Ads vs. Reality. “Each item was purchased, taken home, and photographed immediately. Nothing was tampered with, run over by a car, or anything of the sort. It is an accurate representation in every case. Shiny, neon-orange, liquefied pump-cheese, and all.”
A few ad-food cosmetic secrets- most ice creams are mash potatoes, most of the time the food is just synthetic and according to a comment on boingboing, mayo is usually hair gel. I love the way food stylists have figured out novel ways to pimp my sandwich, at least on TV.
Imagine this – ready made ads you can buy and tweak to suit your business. The ads cost anywhere from $399 – $499. Of course you will be able to see the sample ad before signing the check. Who’s doing it? Spot Runner and Spotzer (inspired by Spot Runner) are some of the companies offering this. Saw a few cool ads on their menu.
Following is an excerpt from an email I received from Delta:
“In a partnership with The Conservation Fund, we are the first U.S. airline to implement a voluntary carbon offset program — and we’d love to have you “onboard.”
It’s simple. Beginning June 1, 2007, you will be able to add a small donation to fund the planting of trees in sustainable managed forests around the globe when you book your ticket at delta.com. These trees will help off-set carbon emissions by absorbing carbon dioxide from the atmosphere and converting it to oxygen as part of their natural processes.
We’ll disburse 100 percent of your donation (!! you will and you should – super duper redundant statement!!) to The Conservation Fund program to plant trees and to support the organization’s education and outreach efforts.”
Here is the bottomline:
– I buy Delta tickets, even if they are not the cheapest say on Orbitz, for example.
– Then add $__ to it, for the Conservation Fund.
– Tell me Delta: Doesn’t this make more sense to the consumer?
$ saved from buying cheaper ticket + $__ = Bigger Donation (To a fund of my choice)