Almost all fashion labels have a cosmetics line, mainly because it contributes to a fair amount of bread and (non-fat) butter. Cosmetic products enjoy high margins making them a natural selection for a product line offering. However, these days there are many players in this segment, too much noise and options that distract the consumer.
This brings the labels to a point where they need to rethink if there are hidden markets for something new. The understanding among many is that most designers have the finesse to know, understand and consume top-of-the-line lifestyle products – be it caviar, cigars, carpets, villas or wine! This “eclectic” perception lends itself to much credibility that may help sell an Alaia branded wine someday.
I have read somewhere that the region of Bordeaux has nine thousand chateaus with some that only have a couple of acreage. Appellation laws permitting, these designers may just be able to patronize/ brand some of the high quality wine producing chateaus. With wine consumption on the decrease in France and consumption increasing in the US, major changes are already happening.