For sometime I have been hearing cool things about Gap’s Fall Denim line, even the insiders are pleased and proud. This is especially important from a branding stand point, since they received a lot of flak in the past seasons for offering styles that were not exciting loosing shark bites of market share to Abercrombie, H&M and American Eagle.
Now I am more excited about their Fall Denim Ad Campaign.
There is much buzz in the media about their new campaign choreographed by the Talauega Brothers from LA. The ad will be in black and white with six dancers whose clothes will be in color. One style morphs into another to show different cuts and silhouettes that vibe with different dancers and moves. I believe these ads have a lot of potential given that much coolth will be added by the free style moves by these superlative choreographers who take their inspiration from b-boying, krumping, locking, etc
Rich and Tone Talauega have created much excitement in ad campaigns that use dance as the key medium of communicating “the feel”. Some of their work includes ipod, Pepsi, Covergirl, Mitsubishi ads, and music videos for Gwen Stefani “Rich Girl”, Jennifer Lopez “Get Right”, Michael Jackson “Ghosts”, Madonna “Rinvention Tour”, Chistina Aguilera “Dirty” etc. This list also includes movies like Take the Lead and Save the last Dance.